the link to our music video
How well does your production demonstrate understanding of
Representation, Media Language, Genre, and Audience?
·
Unfortunately one of the models who was meant to
be in our music video resigned, meaning we had little cultural representation,
however we made sure to include girls that represented all heights and facades
etc. We used the song girls as we wanted
to use lots of different girls in our music video and I think we did this
successfully. However in the opening of our music video we included various
languages to show inclusivity and representation of lots of different
countries,
·
Our audience was aged 16-26, and our use of
bright colours and young models I think demonstrated our understanding of this
audience. I think the bright aesthetic of our music video could attract young
people. It also is a lot of fun and is light-hearted which I would hope the
young generation would like.
·
The genre was our choice and we chose pop. I think
our music video falls in the category of pop as it has some conventions of a
pop music video such as tints and
filters to boost colours, many close ups of artists faces and shots of
dancing/partying scenes.
·
We used direct mode of address, extreme close
up, and close ups. However I think to improve our music video, our models could
be better prepared for the lyrics, and we could include a more varied range of
shots.
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