statement of intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

Take a statement from the brief- target audience, what you intend to be portraying, codes and conventions, talk about research, focus group

Layout and design, images taken, same for website

Similarities of colour scheme, convergence

Easter eggs

PRODUCT 1 (ENTERTAINMENT MAGAZINE)

My target audience is 16-25 fun loving mass demographic, meaning my front covers will include light-hearted, young models, in two different social groups.  The research I did for my coursework showed me a lot of codes of conventions are carried though all entertainment magazines. My focus for my photos will to make them similar to the front covers of entertainment magazines. When interviewing 10 people that my magazine is targeted to, they gave me a list of features they would like to be seen, Bright and colourful, Prizes to win, Easy to look at- nothing too horrific, Young celebrities on the cover, Abstract masthead. In my research, I found that entertainment magazines have more sell lines than a fashion magazine and there is the same masthead for each edition. In my magazine I will use the same masthead to copy the magazines I researched. This is to maintain a consistent house style.  A convention I found most entertainment magazines have is that the model is mainly in the centres of the cover, and the audience is drawn to the models face. I will portray this in my magazine by putting my model in the front and center of the cover. I will use a male and a female model to fulfil the brief using at least two models representing at least two different social groups. I will also be making the lighting significantly different, using high key and low key lighting accordingly, as the brief states we must use a "different setting for each cover.”

PRODUCT 2 (WEBSITE)

My website will have a much more simplistic colour scheme and layout, similar to the ones in my research. It will continue to display the features of my magazine with extra photos and content. From my research I found there was a main article at the top of the page, and that is what I will replicate. As my target audience is 16-25 I am going to make my website easily navigable and quick to find what you are looking for. like other websites, i will have an area of contacts where queries and social medias can be found.  my main focus is to maintain the style to be predominantly mature and sophisticated as my audience says they like the mature style of the entertainment weekly website. My video accompanying the website I will make creative and unique.

DIGITAL CONVERGENCE

Additionally, I will create digital convergence between my cover and my website by telling my audience to head to my website in order to be in a chance to win a competition. The competition will be advertised on my front cover and the digital convergence will be on my contents page. The digital convergence will enable a linkage between my website and my front covers, connecting the two. It is also adding an element my focus group suggested they would like to see.i don't intend on including any easter eggs in my website as the website i am mainly replicating doesn't have it. i will ensure to create a strong tie between my website and my magazine to show they are from the same company.